The uncomfortable truth: fashion is the second most polluting industry in the world.
Yet it is so: the pollution produced by the textile industry has a huge impact on the planet and the reasons are simple and clear. To better understand, we have some numbers speak:
- To produce a pair of trousers you need 757.08 litres of water... the equivalent of 285 showers!
- To produce a t-shirt you need 2,700 litres of water... enough for a man to drink 2 and a half years!
The high use of water is due to the processing manner that includes washing of the fabric, discolouration, colouring and washing of the finished product. But not only that: we also include the volume of water needed to moisturize soils for cotton and other fibres.
Moreover, we must not forget to add CO2 pollution: 10% of global greenhouse gas emissions is the percentage of responsibility of the clothing, footwear and accessories sector.
What can be done in practice today?
Fortunately, consumers are starting to understand: 2 out of 3 people pay attention to sustainability and the role is crucial to inducing change. So much responsibility is also attributed to the new generations who are more sensitive to this issue, announcing that they are willing to spend more on a product with reduced environmental impact. The deal would be to buy in a conscious and moderate way, avoiding waste.
You know, polluters sell less and less. Not only do they get sanctions but they also distance themselves from consumers. On the opposite, virtuous behaviours generate more revenue. Furthermore, generate a favourable image return. However, it is also technological innovations that are not yet prepared for the total recycling of a product.
"62% of consumers prefer to buy products from companies that demonstrate attention to the environment."
WHAT 3D ACADEMY CAN DO
3D Academy is the first full Digital Hub in Switzerland! The place where Technology and Fashion finally meet. We work with absolutely only Digital tools to grant Sustainability, Fast peace, Avant-guard Design conception.
Digital technologies in fashion design mean far fewer physical samples as well as faster production times for quicker time-to-market. Brands can follow trends and adjust collections on the fly, which leads to less wasted inventory or items that go out of style before they even hit the racks.
Would you like to know how to start making a change in your company? Have a look at our bundles for private mentoring!